Reinah Rheyah

Logo Design Client: Reinah Rheyah (Turkey) Software: Adobe Photoshop, Adobe Illustrator .............. My task was to create the logo-identity of this indie/startup parfume brand, which has to resonate with women between the age of 18 and late 30s and convey simplicity with a clear and modern edge. The client wanted a logo-collective that has a potential to become as iconic as the most recognized brands of the fashion industry, such as Chanel, Gucci, Giorgio Armani etc. but with a more delicate and feminine touch. They needed a strong graphical element which can be independently used as an icon across every medium out there and will establish a well distinguishable presence of the brand among other competitors.

Regarding the main logo, the challenge was that it has to function as a base/fundament their upcoming parfume line's identity can be built on. Therefore the base logo will be the representative of the brand as a whole, while the alternate icons will be associated with the actual individual products they release along the road. So I designed a logo-system that is highly "modular" and can change its meaning by adding or removing secondary graphical elements yet remains 80% identical to its "parent logo". I made the "parent logo" to be less exact and the two "children logos" more illustrative as they bear characteristics of the two extremes in the diverse world of scents. The soft "Butterfly" is for the reserved, sophisticated ladies (fruity, powdery & floral), while the strong "Wildcat" is for the extrovert, playful women (woody, spicy & leathery).

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